Alternative Rock for Calgary & Red Deer
X92.9 and X100.7 deliver the alternative sound Calgary and Red Deer tune in for every day. Modern rock. Classic acts. Breaking artists. It’s all here.
What Makes X Stations Different?
Listeners Who Live for Music
Alternative fans don't just listen. They discover, share, and show up. Reach audiences who care about what's next.
Voices Fans
Actually Trust
Personalities who break new artists, champion local scenes, and connect with listeners beyond the playlist.
Events that Move Communities
Live shows, festival partnerships, and moments that bring alternative music fans together across Alberta.
Where Alberta Turns for Alternative Music
X92.9 — Calgary
Modern rock from Red Hot Chili Peppers and Nirvana to the breaking artists shaping the sound right now. Mornings with Beckler & Seanna. Middays with Sam. Afternoons with Mariah & Ty.
X100.7 — Red Deer
Red Deer's Alternative. The hits that defined alternative rock and the new music fans discover first. Mornings with Beckler & Seanna. Middays with Sam. Afternoons with Mariah & Ty.
Why Businesses Choose X Stations
Own Drive Time
Capture engaged listeners during their commute when attention is focused and receptive.
Concert Culture = Buying Power
Fans who spend on tickets, merch, and experiences. Audiences with disposable income and brand loyalty.
Multi-Platform Reach
Radio, digital streaming, live events, and social. Connect with alternative fans wherever they are.
Connect With Alberta's
Alternative Music Fans
Talk to us about how X92.9 and X100.7 deliver the reach, engagement, and results your business needs.