Harvard Media Red Deer Origin Story
Red Deer's Radio Revolution: X100.7 & play101
Harvard Media has been a pivotal part of the Red Deer soundscape, starting with "The River" - CKRI on August 6th, 2010. X100.7, launched on January 29, 2018, quickly became a staple for fresh and dynamic content. In December 2015, Harvard acquired Kraze 101, a station that had been existing in Red Deer since 2009. Recently, Kraze has become a welcomed addition to the play family. As of January 2024, play101, a dynamic brand focused on nostalgia, community, and fun, is excited to be a part of the Red Deer market.
Harvard Media Red Deer Milestones and Achievements
We’re excited to share a new milestone in our Red Deer market—Kraze 101 has evolved into play101, joining our innovative brand family. Building on Kraze's decade of excellence, celebrated on August 6th, 2020, we're eager to continue its legacy of achievement. One highlight was the 2016 Canadian Music Week Awards, where Kraze's Dennis Allen won Program Director Small Market, and the station earned Station of the Year. Together with X100.7, we put our community first. This includes building five cars for differently-abled kids with Variety, a Children's Charity, and consistent participation in the Christmas Wish Breakfast since 2015. As play101, we're excited to bring more fun, innovative, and empowering experiences to the Red Deer market, all while staying true to our real, genuine, and community-focused roots. Let's not forget about X100.7, our station that distinguished itself by hosting three unforgettable "One Weekend Only" events, an absolute hit with our audience!
Harvard Media Red Deer's Connection to the Community
Celebrating Milestones: X100.7 & play101
As pillars of the Red Deer community, X100.7 and play101 go beyond broadcasting. Membership with the Red Deer Chamber of Commerce and BILD Central Alberta reflects their deep commitment to local development. From hosting events to supporting charitable causes, these stations are more than voices on the air – they are hands-on participants in community growth.
Harvard Media Red Deer's Special Qualities
Celebrating Red Deer: Our Home, Our Pride
Red Deer's unique charm is interwoven into our broadcasts. From the serene Waskasoo Park System to the vibrant Red Deer Rebels games, each aspect of our community is a story we love to share. Landmarks like the Heritage Ranch, Alberta Sports Hall of Fame, and Discovery Canyon, along with events at Bower Ponds Recreation and Red Deer Polytechnic, are integral parts of our narrative.
Why Harvard Media Red Deer
Why Harvard Media’s X100.7 & play101 Are Essential
Harvard Media's presence in Red Deer, through X100.7 and now play101, is more than just broadcasting – it's about building a community. From award-winning programming to heartfelt community engagements, our stations embody the spirit of Red Deer. We celebrate the city's culture, support its growth, and provide a platform for its voices. Join us in this journey of connection, compassion, and celebration.
Harvard Local Media
Harvard Media provides advertising and media services to businesses all over Canada. Take a look at the markets we have physical footprints in below.