Harvard Media Saskatoon Origin Story
Masters of Innovation: Our Journey in Saskatoon
Harvard Media has been a part of the Saskatoon community since April 2008. CFWD, also known as 96.3 Wired, was committed to providing a unique blend of music and entertainment that resonated with the local audience. On December 26th, 2012, Wired was rebranded to 96.3 Cruz FM - and has been a well known favorite for alternative music and entertainment ever since. Cruz FM, a Harvard Media radio station, has been connecting local business with listeners for over a decade. We've expanded our reach and diversified our offerings, but our commitment to local businesses and communities remains.
Harvard Media Saskatoon Milestones and Achievements
At Harvard Media, we're about creating meaningful connections, driving results, and celebrating our shared successes. Our team's passion, expertise, and commitment to excellence have been recognized multiple times at the industry level.
In 2019, our team won 'Radio Station of the Year - Medium Market' at the Canadian Music Week Broadcast Industry Awards. The same year, our Program Director, Andy Ross, was recognized as 'Program Director of the Year - Medium Market' at the 2020 Broadcast Dialogue Canadian Radio Awards. This recognition was a huge honor for our team in Saskatoon.
A few other achievements worth mentioning are:
- Our experiences have gained well deserved recognition. In 2020, our "Hallo-Wheels Drive-Thru Trick-or-Treating" initiative won 'Best Sales Promotion - Medium Market' at the Broadcast Dialogue Canadian Radio Awards.
- Following this, in 2021, our "Kick-Ass Small Town Prove It Tour" won 'Best Sales Promotion - Medium Market' title.
- Our on-air talents have been repeatedly applauded - Stacie & Joel won 'On-Air Talent of the Year - Secondary Market' at the 2017 Canadian Music Week Broadcast Industry Awards.
These milestones are just the beginning of all our team hopes to acheive. We will continue to work to be the best and bring our best to the audiences and businesses we serve.
Harvard Media Saskatoon's Connection to the Community
Celebrating our milestones and acheivements.
At Harvard Media, our connection to the community extends beyond the airwaves. We believe in partnership, collaboration, and shared growth. Through our sponsorships and presence at local events, we contribute to the vibrancy and strength of the communities we serve.
Our initiatives and partnerships are testaments to this commitment. Notable ones include the annual Cameco Cares Concert Series presented by Cruz FM, which raises funds for local hospital foundations, and our long-standing involvement in the TLC@Home donation drive, providing support for underprivileged children in community schools.
Some other initiatives and partnerships we value:
- Raising awareness for Prostate Cancer through the Guys Prize event
- MC for Swinging with the Stars- an event to support the Saskatoon City Hospital Foundation
- Our annual radiothon benefits the Jim Pattison Children’s Hospital Foundation.
- Festival of Trees
- Pink Wig Gala
- YWCA’s Women of Distinction Awards
- Saskatoon Pride Festival
Our community engagement also extends to our partnerships with local sports teams like Saskatoon Blades, U of S Huskies, Saskatchewan Rattlers, Saskatchewan Rush, and Saskatoon Berries.
Harvard Media Saskatoon's Special Qualities
Saskatoon through the Lens of Harvard Media
Check out what Saskatoon has to offer, a city where community, culture, and innovation come together. At the heart of Canada's agricultural hub, Saskatoon is known as the Bread Basket of Canada. Experience awesome music events, tons of local sports teams, and some really unique landmarks. From the historic Bessborough Hotel to the iconic City of Bridges, each site has a story. Aside from all the things to do and places to see, at Harvard Media we value supporting local businesses, creating an enjoyable work environment, and nurturing long standing relationships with our clients.
Why Harvard Media Saskatoon
Why choose Harvard Media Saskatoon?
With a heritage radio station like 96.3 Cruz FM at our core, we are deeply rooted in the heart of the community. Our emphasis on community involvement and long-standing relationships with our Saskatoon partners has established Cruz as a recognizable and trusted brand. While broadcasting is in our roots, we offer the full package to our customers and audience. We are a leader in the media industry. We help create media strategies, from on air to online, and even live experiences. Our teams are innovative, community-focused and determined. For over four decades, we have been at the forefront of the media and advertising industry.
we are not just in the media business—we're in the business of community growth and empowerment. Contact us today!
Harvard Local Media
Harvard Media provides advertising and media services to businesses all over Canada. Take a look at the markets we have physical footprints in below.